Marketing plan
The plan
From
To
Aiming for
Where I show up, and how often
WhereWhat I postHow oftenWho sees it
Effort against sales
Shop search
0%50%100%
Instagram
0%50%100%
TikTok
0%50%100%
Pinterest
0%50%100%
Email
0%50%100%
Word of mouth
0%50%100%
The one channel to grow
What I am dropping
What I will do every week
Marketing
Marketing plan
Where the shop shows up and how often, the effort each channel takes against the sales it brings, the one channel to grow, what is being dropped, and what to do every week.
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